Positioning in the innovation process
According to a global vision of the term "innovation", certain steps must be respected to transform an idea into a "product" accepted by the market, and milestones, a ritual of decisions between steps.
These phases are divided into 2 parts. - An upstream phase (steps 1 to 4) - and the other downstream (steps 5 to 6).
Step 1
Generating opportunities
This implies having control over strategy, foresight, the market, and existing and emerging know-how (upstream innovation inputs).
Step 2
Idea generation
Step 3
Exploration of concepts
Step 4
Feasibility and evaluation
Step 5
Development project
Study, realization, test
Step 6
Market launch
Between each step a milestone will be set by a decision committee (go or no go). Each step is subject to feedback and thus feeds the generation of opportunities. In this sense, we develop a continuous improvement process associated with the principle of innovation.
The interest is to structure the organization in favor of innovation, to formalize the stages of the exploratory phase. To link upstream and downstream innovation.
The advantage of this approach is that it allows us to structure our ideas and gradually transform them into marketable products.
Eliminate less promising ideas, and avoid the interference of upstream ideas with those of "industrial" development.
You want to challenge your competitors and design your company of tomorrow!
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